About Me

Daniel Fernandez

Owner / Operator

I began this journey during the COVID-19 pandemic while working with a startup that imported disposable food-service products from China, including PET cups, portion cups, clamshell containers, and other packaging supplies. Supported by a CFO, I managed the day-to-day operations of the business and gained firsthand experience in nearly every aspect of the supply chain.

My responsibilities included:

Coordinating with overseas manufacturers to create and fulfill orders.
Calculating container volumes and product quantities to maximize shipping efficiency.
Working with domestic freight and logistics providers to arrange overseas pickups, customs clearance, and final delivery.
Creating Harmonized Tariff Schedule (HTS) classifications to properly identify products and calculate applicable duties and taxes.
Receiving, unloading, inventorying, and organizing merchandise upon arrival.
Acquiring new customers by visiting local restaurants and businesses, presenting product catalogs, and building long-term relationships.
Processing orders, invoicing customers, collecting payments, making bank deposits, and managing storefront operations.
Overseeing the entire customer experience from purchase order to final delivery.

During this period, I learned that it normally takes an entire team to handle these responsibilities. In my case, I was performing them all myself. That experience gave me a unique understanding of the industry and ultimately led me to a different business model.

As I worked with larger customers, I recognized an opportunity to focus on truckload purchasing and wholesale distribution. By consolidating orders and working directly with manufacturers and distribution partners, I could eliminate many of the overhead costs associated with traditional warehousing and retail operations.

Those savings are passed directly to my customers.

By reducing unnecessary expenses and combining purchasing volume, I am able to offer competitive pricing while maintaining personalized service. This approach also allows me to spend less time managing day-to-day operational challenges and more time focusing on what matters most—helping customers find the right products at the best possible value.

Technology and remote communication have made it possible to conduct business more efficiently than ever before. My goal is to combine traditional customer service with modern business practices to create a streamlined purchasing experience for restaurants, food-service operators, distributors, and businesses of all sizes.

I sincerely appreciate every customer who gives me the opportunity to earn their business. It is a privilege to serve the people and companies that trust me with their supply needs, and I look forward to the opportunity to serve you as well.

Thank you,

Daniel Fernandez
Owner / Operator